WSG 1.1.6 People reached with (a) hygiene promotion including (b) menstrual hygiene

Sanitation and hygiene promotion activities are initiatives that aim to educate communities about maintaining proper hygiene and sanitation practices. These activities involve raising awareness about the importance of handwashing, safe disposal of waste, access to clean water, and managing menstrual health in a dignified and healthy way. By promoting these practices, the goal is to improve public health, prevent the spread of diseases, and empower individuals, particularly women and girls, through better menstrual hygiene management.

• Gender  

• Age   

• Left behind/vulnerable population group

People reached through sanitation and hygiene promotion activities conducted by Helvetas or Helvetas supported (implementing) partners.

• Project documents/ Records from partner organizations or service providers, for instance, training attendance lists, workshop reports, counselling session records, distribution lists, Post Distribution Monitoring Survey (PDM).

• Monitoring and evaluation reports (if needed, e.g., for large-scale campaigns, a household survey might be necessary to estimate outreach).

• Surveys and interviews with participants (to gain feedback from beneficiaries).

Data should be collected continuously throughout the project, whenever activities are completed.

Project Monitoring: Continuous monitoring of project activities and outputs.

Records Review: Review of attendance lists, workshop reports, and distribution records from partner organizations or service providers.

Surveys and Interviews: Conduct periodic surveys and interviews with participants to gather feedback and estimate the reach of campaigns.

Household Surveys: If necessary, conduct household surveys to estimate outreach for large-scale campaigns.

Challenge: We cannot know how many people received the message.

Approach: The method for estimating outreach depends on the type of activity and the context in which it occurs. For example:
Mass Media Campaigns: Estimate outreach based on audience data, such as viewership ratings, circulation numbers, or digital analytics (e.g., social media engagement, website traffic).

Community Meetings: Count the number of participants directly, using attendance records or registration lists. Ensure these records are accurate and up-to-date.

Distributions or Public Events: If direct counting is impractical, estimate outreach using a combination of distribution records (e.g., the number of pamphlets handed out) and venue capacity or foot traffic estimates.