CDR 1.3.1 Awareness raising activities on natural resource management, climate change & DRR

Awareness raising activities: Awareness raising activities are initiatives designed to inform, educate, and engage a target audience on specific issues, topics, or causes. These activities aim to increase knowledge, shift attitudes, and encourage positive behavior change by spreading information widely within a community or population. Unlike direct interventions such as training or workshops, awareness raising activities typically involve mass communication tools like public campaigns, media broadcasts (radio, television, social media), distribution of informational materials (brochures, posters), public events, and community outreach efforts. The primary goal is to enhance public understanding and drive collective action on important issues.

• Gender 

• Age  

• Left behind/vulnerable population group  

A counted or best possible estimate of the number of people who have been reached by or exposed to awareness-raising messages and materials related to natural resource management, climate change, disaster risk management, biodiversity, and healthy ecosystems through various communication channels and who do not directly participate in training or workshops.

This indicator excludes individuals who directly participate in formal training or workshops, as they are tracked under CDR 1.3.2

Participation lists in face-to-face sessions or estimates based on the distribution of informational materials (e.g., number of brochures distributed, reach of media campaigns).

If available:
Audience metrics from communication channels (e.g., radio listener statistics, social media reach and engagement).

Data should be collected continuously throughout the project or whenever significant activities are completed.

The method for estimating outreach depends on the type of activity and the context in which it occurs. For example:

• Mass Media Campaigns: Estimate outreach based on audience data, such as viewership ratings, circulation numbers, or digital analytics (e.g., social media engagement, website traffic).

• Community Meetings: Count the number of participants directly, using attendance records or registration lists. Ensure these records are accurate and up-to-date.

• Distributions or Public Events: If direct counting is impractical, estimate outreach using a combination of distribution records (e.g., the number of pamphlets handed out) and venue capacity or foot traffic estimates.

Challenge: We cannot know how many people received the message.
Approach: Do your best guess and avoid overreporting. Ensure estimates are based on reasonable and transparent assumptions, and always document the methodology used for calculating reach.

SDC (only partially because of capable):
CCE_TRI_6 Number of persons aware of and capable of better using information and tools to respond to climate change and disaster risks

EU:
Relevant OPSYS core indicators: Number of people reached with EU-funded awareness raising campaigns (disaggregated by sex and age)

• WFC 1.10 Number of people who report to be more resilient to the adverse effects of climate change

• WFC 1.7 Number of smallholders implementing environmentally sustainable, climate-resilient practices and/or adhering to Voluntary Sustainability Standards (VSS)

• WFC 1.8 Number of smallholders who increased their net productivity per hectare

• CDR 1.3.2 Number of persons trained in the fields of natural resource management, climate change, disaster risk management, biodiversity and healthy ecosystems

• CDR 1.3.3 Number of people covered by new measures based on a disaster/climate risk assessment that increase resilience and/or improve biodiversity

• CDR 1.3.4 Number of hectares on which measures supporting climate resilience and/or biodiversity have been taken

• CDR 1.3.5 Number of civil society, public or private actors supported to promote climate resilient development and improved ecosystems and/or biodiversity

• CDR 1.3.6 Number of initiatives established or supported to strengthen policies, norms, standards that integrate climate change adaptation and disaster risk management