VIC 3.4 People who are better informed and have more say

Indicator Definition

Indicator Name VIC 3.4 Proportion of people who believe that they are better informed and have more say due to supported civil society initiatives or public interest media
Indicator Definition

This indicator measures the perception of population regarding their access to quality information and their ability to express opinions and concerns. Supported civil society initiatives refer to activities like advocacy, campaigns, and claims made by non-profit organizations at local, national, or international levels. These initiatives aim to achieve common goals and values based on human rights principles.

Supported public interest media refers to media broadcasters (press, radio, TV, online media) supported by Helvetas that produce and distribute truthful, comprehensive, and meaningful accounts of events and give voice to different parts of society.

Better informed refers to citizens having access to news in their language, understanding relevant facts on social, political, and economic issues, and being exposed to a variety of opinions, including conflicting viewpoints.

Having more say means being better able to share opinions and influence decisions that affect them. This can involve attending public consultations to express views, making specific requests to authorities, or participating through other means like traditional or social media.

People: It is important to note that, in VIC projects, "people" refers to all individuals within the target area, with particular emphasis on women, underserved, vulnerable, and marginalized groups, as well as those in the Leave No One Behind (LNOB) categories. This includes long time/permanent residents, migrants, such as forcibly displaced persons, refugees, and internally displaced individuals, ensuring that those who are often excluded or face barriers to participation are prioritized in governance initiatives.

Indicator Level Outcome

Disaggregation

Disaggregation
  • Gender 

  • Age  

  • Left behind/vulnerable population group  

 

Optional Migration status

  • Refugees / Asylum Seekers/International Migrant Workers/Internal Migrants (Internally Displaced, Rural-to-Urban)/Returnee/other

Measuring Unit

People living within the targeted areas where civil society organizations and media supported by Helvetas are active.

Examples of Actvities

  • Capacity Building for Civil Society Organizations (CSOs): Conduct workshops to enhance advocacy, leadership, and communication skills of CSO members and improve organizational structures and processes.

  • Public Interest Media Support: Offer training for journalists on investigative reporting and ethical journalism. Provide grants to independent media outlets to produce content on social justice, governance, and human rights.

  • Community Empowerment Programs: Organize or support campaigns to educate communities about their rights and how to advocate for them. Facilitate forums for community discussions with local authorities and stakeholders.

  • Advocacy and Lobbying: Support CSOs in advocating for policy changes promoting sustainable and inclusive policy solutions as well as transparency, accountability, and public participation. Assist in planning and executing advocacy campaigns on specific community issues.

  • Youth and Women's Empowerment: Provide training programs to develop leadership skills among youth and women. Establish mentorship programs linking experienced activists with emerging community advocates.

  • Digital Literacy and Access to Information: Train communities on safely & responsibly using digital tools and social media for advocacy. Promote initiatives improving access to information through digital platforms or local information centers.

  • Participatory Governance Initiatives: Implement projects involving citizens in monitoring public services and governance processes. Support initiatives where community members participate in local budget planning and allocation.

  • Legal Aid and Rights Education: Conduct workshops on legal rights and seeking legal redress. Establish or support legal clinics providing free or low-cost legal services to the community.

  • Civic Education Programs: Run or support campaigns increasing awareness about civic rights, responsibilities, and civic engagement. Develop and distribute educational materials on civic rights and effective participation.

  • Media Literacy and Critical Thinking: Educate the public on critically assessing media content and recognizing misinformation. Support interactive media programs engaging the public in social and political discussions.

Data Collection

Data Source and Means of Verification

Primary Source: Surveys with a representative sample of the target population.

Additional Source: Focus group discussions or other methods for qualitative insights.

Note: Data for VIC 3.1, VIC 3.2, VIC 3.3, and VIC 3.4 should ideally be collected in the same survey (if relevant).

Measuring Frecuency
  • Baseline

  • Annual monitoring/midterm

  • Endline

Annual surveys help track ongoing progress. Baseline and endline studies will be more comprehensive than annual outcome monitoring as they should include in-depth data on service access (collected also for VIC 3.1), providing a fuller picture of long-term impact. 

Surveys: Ask a sample of people in the community about their perception about their access to reliable and trustworthy information. Use stratified random sampling to ensure representativeness of relevant groups. Do not sample the same individuals repeatedly. Instead, gather data from new representative samples each time.

While surveys are the primary method for collecting data, it is encouraged to use complementary qualitative methods to enrich findings: 
Focus Groups: After surveys, organize group discussions to gather more detailed feedback on people’s experiences with media and civil society initiatives. These discussions should consider cultural norms, power dynamics, and other factors that may affect access to information.

Data Collection Guidance

Surveys: Ask a sample of people in the community about their perception about their access to reliable and trustworthy information. Use stratified random sampling to ensure representativeness of relevant groups. Do not sample the same individuals repeatedly. Instead, gather data from new representative samples each time.

While surveys are the primary method for collecting data, it is encouraged to use complementary qualitative methods to enrich findings: 
Focus Groups: After surveys, organize group discussions to gather more detailed feedback on people’s experiences with media and civil society initiatives. These discussions should consider cultural norms, power dynamics, and other factors that may affect access to information.

Common Challenges

Challenge: No budget/capacity for doing surveys.  

Approach: Result measurement should be part of every projects’ budget, so remember to include this early in the planning phase. Conducting the data collection planning and data management will make it much more cost efficient and more valuable than to hire consultants. Possible approaches to reduce the complexity and cost of data collection could be to use digital platforms or mobile apps (preferably KOBO). Train local stakeholders or community volunteers to conduct surveys, ensuring cost-effective and culturally sensitive data gathering. Incorporate participatory methods, such as focus groups or community mapping, to complement quantitative surveys and enhance local ownership of the process. And leverage partnerships with other NGOs or academic institutions to co-develop survey methodologies and share resources.  

Challenge: Difficulty in reaching and surveying marginalized or hard-to-reach populations, such as migrants and forcibly displaced persons, who may lack stable housing or access to communication channels.

Approach: Use mobile data collection teams, partnerships with local NGOs, or community leaders to reach these groups and gather accurate data.

Challenge: Different groups in the community may have different views and needs.

Approach: Make sure to include voices from all parts of the community, especially marginalized groups.

Challenge: Some people might not trust surveys, especially if they have low confidence in governance.

Approach: Build trust by explaining the purpose of the survey and how it will help improve their community.

How to report

Calculate the proportion of respondents who feel better informed and have more say due to supported initiatives.

Proportion = (Number of respondents who feel better informed and have more say) / (Total number of respondents surveyed)

Perform this calculation for all mandatory disaggregation categories.

Report the numerator, denominator, and population to ensure consistency across projects.

Numerator: The number of respondents who believe that they are better informed and have more say due to supported civil society initiatives or public interest media.

Denominator: The total number of people surveyed (sample size).

Population: The population (including LNOB categories) in areas where Helvetas-supported initiatives to strengthen civil society organizations and media are active.

 

This guidance was prepared by HELVETAS ©
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